Landing Page

Types of landing pages

There are four main types of landing pages:

offline landing page
microsite
main site
segmentation page

Offline landing page

It is a detailed promotional offer. The main task is to prompt the user to action right now – buying, subscribing to services or company news, downloading a trial version of the software, etc.

To enhance the effect, slogans that encourage and call to action, bright and large buttons, minimalistic design, emphasis on the main advantages of the proposal, countdown timers are used.
Microsite

This is a separate site with information about the advertised service or product, consisting of several pages (usually no more than 5). Usually microsites contain a minimum of textual information, a large number of attractive and beautiful images of a product or service, videos. This type of landing page is often used by large companies to advertise individual projects.
Main site

The landing page is one or more pages of the main site. This technology has a rather low efficiency, since the design of the main site has a lot of distracting navigation elements. But it allows you to combine a higher conversion, compared to a regular page, plus, convenience for SEO, comparable to a regular site.
Segmentation page

Development of a landing page based on an already existing domain, which consists entirely of autonomous landing pages. It has a very high conversion, but, unlike all other types, it is inconvenient for SEO optimization.
Types of landing pages

advertising landing pages
target lead pages
Viral landing pages

Promotional Landing Pages

A type of landing page containing a large amount of textual, video, graphic information about a product (or service). Such pages work due to the loss of the visitor in a powerful flow of information. Buying most often occurs to justify the user effort and time spent on the site.
Target lead pages

Lead Capture – pages created to collect information about the target audience of a product or service. Used in the development of a marketing strategy to reduce sales risks. On the basis of the information collected about the visitor, a customer-oriented proposal is formed. Lead pages usually contain brief information about the offer and the form of the questionnaire (usually with a minimum number of fields). Most often, to motivate visitors to fill in the lead are calls to leave your data now in exchange for favorable conditions and gifts from the company.
Viral Landing Pages

This type of landing page does not contain open product advertising. On the page in any part unobtrusively located the logo or slogan of the company. A “viral” landing page is perceived as interactive entertainment or leisure. Actively distributed by users through social networks, e-mail, chat rooms, etc. Advertising is disguised as an article, video, picture or game. By getting used to the entertainment presented on the page, the user subconsciously gains confidence in the brand.
Efficiency

Landing pages are also used to differentiate the Internet audience. Based on data on the behavior of visitors to landing pages, marketing campaigns are built. Depending on the interests, level of education of the visitor, even the time of day or year, each type of visitor may be offered a different version of the landing page, focused on the wishes and needs of a specific target group.
Landing Page Conversion

A landing page performance indicator is called a conversion. This number indicates the ratio of the number of users who performed the target action to the number of visits to the target page and multiplied by 100%. The higher the conversion rate, the better the target page.

A / B testing (split testing) tools are used to increase the conversion of landing pages. The task of testing is to identify the design with maximum conversion.
Methods for increasing landing page conversion

For successful internal work based on the landing page, you need to be able to focus the attention of visitors on one goal – conversion. For this use:

Cling titles and selling text. Quality content on the landing page can increase the conversion by more than 3 times;
UTP (unique selling proposition), describing your product from the point of view of its indispensability and necessity for your client;
Reviews Not necessarily in text format — video reviews are also widely used;
High-quality photos and videos. These may be examples of work or video faq on your info product;
Call to action – in hidden or open form.

development of strategy and tactics of business promotion of the client in the Internet;
SEO optimization and promotion of sites and online stores;
contextual and banner Internet advertising;
advertising in social networks;
repair and processing of sites and online stores;
creation of turnkey sites and online stores;
comprehensive service;
Landing Page;
subscription service.

NiKK
internet marketing agency

+9720541416141 ( available by Viber,WhatsApp,Telegram ) ,

Skype: NiKK agency e-mail: info@nikk.co.il
Jabotinsky Street 54, Ramat Gan, Israel

https://nikk.co.il/